chill*news
chill* fridge getting cooler by the day for HABB
story from: 14th September 2008
If you don't already know we're the funky hair care brand, exclusive to the professional hairdresser that has a passion for coolness and style. What better way for a salon to stand out from the crowd then have one of our popular retro fridge displays on show, brimming with our great products.
When and where ?
For the fifth year running chill* will be strutting their stuff at the 2008 trade show Salon International ExCel London (18th – 20th October), attended last year by over 48,000 hairdressers¹ who flocked to see over 250 exhibitors¹ from all round the globe.
What’s happening ?
For this year’s show chill* have personally invited all the top hairdressers and many other visiting celeb's to add their signature to a fully functional Lec retro style fridge / freezer www.lec.co.uk It will not end there the retro fridge / freezeer will also made available for yet more hair and fashion celeb's to sign on the chill* stand at the Clothes Show Live NEC Birmingham (5th – 10th December) attended last year by 185,000 visitors² and over 600 exhibitors².
Why are we doing it ?
It's not all just for the fun of signing a fridge ! We're raising as much money as we can for the Hair & Beauty Benevolent (HABB) who are the official industry charity³, dedicated to helping hair and beauty professionals facing difficulties in life. It is worth noting that this charity is very well supported and recognised by not only the top hairdressers but all industry related people.
This one off and exclusive retro fridge will finally be on show at the HABB Charity Ball at Hilton Pak Lane London February 2009. The majority of salons need a functioning fridge and this will be a very desirable and unique feature to have in any salon. The fridge will be auctioned off to the highest bidder at the event with all proceeds going to HABB.
¹ Source Salon International 2007
² Source Clothes Show Live 2007
³ The Hair & Beauty Benevolent (HABB) is the official industry charity, dedicated to helping hair and beauty professionals facing difficulties in life. Since 1853, HABB has offered financial support and funding to individuals and their families facing illness, bereavement or financial hardship. www.habb.org
Press office contact Nigel Death 01842 760554 / 07515 923117 nigel@hmcl.co.uk
Notes to editors
Our philosophy is simple to deliver a funky and vibrant range of hair care and hair styling products for exclusive use in professional hair industry. We are in a very strong position which is possibly unique by being able to source, development and manufacture 100% of our products within the U.K. which underpins our commitment to deliver fresh up to date products for our customers.
HMC Ltd bought chill* in March 2007. The acquisition brings together chill*’s powerful brand and the innovative manufacturing benefits HMC who have the knowledge, customer insight, high levels of quality control and exceptional customer service – all the "plus" factors which keep us at the forefront of the industry.Our business philosophy centres around people, whether they be our customers, key stakeholders, suppliers or employees. In today's world of increasing sophistication and change, the importance of personal relationships is often forgotten, yet it is people which make business successful.
We are looking forward to the future and hope that we will be able to work together in meeting the challenges and opportunities that lie ahead.