chill*news
Summer Hair for girls in their 20's
story from: 28th April 2008
We passed this piccie to Adam in our creative ed*styling team. These guys have a real passion for thinking and serving up young and funky looks.
So here goes a funky summer look that is sure to turn heads !
First of all we need a more asymmetric style and this can be achieved by removing the weight over the right ear, graduating the back from short on the right to longer on the left. At this stage a good tip is to use a cutting agent (we use heat*ed) this allows the hair to go tacky and also when blow drying, along with a volume mousse, gives protection to the hair from the heat of the dryer . The panel over the left ear would then be left with all its length, but be sliced through for a more textured feel. I would slightly undercut the fringe again making it longer from right to left,this would open up the models features and give a real happening look......
Now for the real business – Styling. On wet hair I would spray in a volume mousse (we use shock*ed) in the roots of the crown this is great stuff giving volume and texture and even better if you use a small amount of texturising cream (we use ed*flow) and work through the longer pieces to add separation. Finally after blow drying I would personalise the look using a fibre paste along with a further bit of texturising cream (we find the combination of use ed*cake and ed*flow to be fantastic). Last but not least a quick blast of holding spray (we use power*ed).
Go turn some ed*’s .............
Keeping this look every day is really quite straightforward work in some volume product in the crown the and to get the salon look use some texturising cream too ! Blow dry and finish off with a quick blast of a holding spray. Off you go....
Mark Dunleavy Brand manager said “Our styling products are an immediate hit and exclusive to professional stylists. They simply love their performance giving them the freedom and license to create and deliver really funky looks to be proud of – a must for the professional”
Press office contact Nigel Death 01842 760554 / 07515 923117 nigel@hmcl.co.uk
Notes to editors
Our philosophy is simple to deliver a funky and vibrant range of hair care and hair styling products for exclusive use in professional hair industry. We are in a very strong position which is possibly unique by being able to source, develop and manufacture 100% of our products within the U.K. which underpins our commitment to deliver fresh up to date products for our customers.
HMC Ltd bought chill* in March 2007. The acquisition brings together chill*’s powerful brand and the innovative manufacturing benefits of HMC who have the knowledge, customer insight, high levels of quality control and exceptional customer service – all the "plus" factors that keep us at the forefront of the industry.Our business philosophy centres around people, whether they be our customers, key stakeholders, suppliers or employees. In today's world of increasing sophistication and change, the importance of personal relationships is often forgotten, yet it is people which make business successful.
We are looking forward to the future and hope that we will be able to work together in meeting the challenges and opportunities that lie ahead.